analysis of marketing concepts and strategies electricity analysis（电力营销概念的分析和策略分析）.docVIP

Analysis of marketing concepts and strategies Electricity Analysis Abstract: China’s power market reform in the ongoing situation, as the electricity market reform and development to a certain stage of the inevitable outcome - Power Marketing, has gradually become a lot of power enterprises in order to ensure the smooth realization of business-critical sales targets. On electricity Marketing has been defined and perfect complement for today’s common problem in the electricity market, combined with the current situation and the country’s electricity policy development of the actual situation of the electricity market, proposed the concept of the power of marketing and strategy. Paper Keywords: market, power marketing, marketing ideas, marketing strategy Power industry is a very important basic social industry, its development and people’s life and social development are closely related, by the world’s governments attention. Currently China’s power market reform has entered a critical stage of the deep-seated in the market continue to promote new situation, the power industry’s operating environment has undergone tremendous change, for the power of marketing efforts also put forward higher requirements of the industrial chain of China’s power products including power generation enterprises, power companies and electricity customers. marketing efforts both electricity From power generation to the grid marketing firm, also includes the electricity grid enterprises marketing customers in a market economy environment, the power companies to seek development, we must get rid of the old dominated by the production-oriented marketing concept and instead establish a customer-driven marketing concepts, so power companies need to deepen reform, based on the establishment of new marketing management mechanism, to create a new marketing system, so as to enhance the competitiveness of enterprises, improve the efficiency of enterprises. author analyzes the modern electrici