analysis of power marketing issues and network address（电力市场营销分析问题和网络地址）.docVIP

Analysis of Power Marketing issues and network address Write papers Net: Power Marketing, referred to as power marketing refers to the electricity transmission and distribution enterprises to network as the carrier to guide the flow of electric power products from producers to consumers of electric power business. In the ‘Eleventh Five-Year’ period, China’s power enterprises to state the overall situation, actively implement the national energy strategy to speed up the adjustment and optimization of energy structure, to achieve sustained and rapid development of power industry, an annual increase of installed capacity are 100 million kilowatts, the new Power installed more than 430 million kilowatts, with a total installed capacity reached 950 million kilowatts, ranking second in the world, the grid scale ranks first in the world. The country’s electricity supply and demand balance, reversing the ‘15’ end the power shortage situation, to protect the national economic and social development, but the power company emphasis on production of marketing, re-size, light-efficient situation has not fundamentally improved internal and external factors such as under the influence, prone to cyclical ups and downs, not only increased the difficulty of electricity restructuring and greater constraints on resources and environment. The pace of modern construction, the power production and business activities of enterprises subordinated to and serve the needs of network marketing has become a power company in-depth study and discussion topics. First, the status quo and the power of marketing problems From the macro external environment, with government intervention continue to be stripped, power companies lost a planned economy ‘protected area’, while the electricity sector must also carry considerable social responsibility, local governments tend to be power outages of the power sector intervention, thus affecting the normal tariff to ensure recovery and