analysis of social microblogging marketing（社交微博营销分析）.docVIP

Analysis of social microblogging marketing Free paper Download Center News: In just the last in 2011, social networking rapid development around social marketing, have to mention microblogging microblogging In fact, the real development up, however in 2023, but because it real-time, dynamic, multi-dimensional advantage, and soon penetrated into the way people work and all aspects of life. Microblogging Sina, Sina microblogging bring what? Sina, 2011, the average daily page views 19.8 million, an increase of 62.9 percent, average daily UV7379 Wan, an increase of 28.5%. Sina traffic increase can not be separated from Sina microblogging to create, such as Kirin forum, the central bank governor Zhou Xiaochuan attend Kirin forum, which is the recognition of Sina microblogging. Just released the 2011 third quarter earnings report, Sina in a single quarter advertising revenue exceeded $ 100 million. Sina microblogging internal person is a young giant it may grow quickly and become a great platform. In fact, it is very young. our operation, the operation of the microblogging platform, is constantly explored and found a new bright spot of the microblogging marketing. Sina users exceeded 250 million as of September 30, 2011, accounted for 87% of China’s microblogging market in Sina microblogging microblogging users use on average longer than 60 minutes. Usually people use microblogging, may only be seen in the short-term process of microblogging, but you did not realize, from the morning to the last to fall asleep, microblogging has not left you, this is a very long time. Users of the microblogging is the youngest users. Sina ten years of history, most of its users is 70. Microblogging users 90, 80, the proportion of 70 are 5 ︰ 4:1. Chinese Internet industry, Internet users are mainly from the 90, and 80 groups, this is the reason why the microblogging platform to help the rapid development of Sina. Driven by a number of celebrities, many companies added