analysis of sports branding（分析体育品牌）.docVIP

Analysis of sports branding As China continues to heat hot sports, stationed in foreign enterprises play the “sponsorship card” sensation in achieving integration, while the brand value has been fully improved, Chinese sports brand shaping delay. Known, placed in Chinese sports goods industry is how to face the common task to build the brand and the brand bigger and stronger through intensive Brand of the road that is to survive, there is a market product life cycle, and the brand is not, it is no exaggeration to say that the brand than the product more important if they can not force local businesses to enhance its brand’s core competitiveness of Chinese enterprises is bound to become a world famous brand “factory.” strengthen brand awareness, to further expand the brand connotation and denotation value of sporting goods manufacturers urgent need to be addressed. ? Chicken? First, the domestic sports brand status In the market, a product launch and was recognized by consumers, and gradually establish a certain brand status, and ultimately, a brand well? Chicken? Build. Currently, the domestic sports brand is still in the multi-brand melee, some sporting goods companies a it holds more than 10 trademarks, but with consistent quality level does not have much and we often see the fact that some of the new products can not maintain consistent quality, perfect after-sale clothing is also very difficult to achieve, in which consumers dissatisfied with a product will bring disaster to the other successful products, but also hurt the reputation and image of the enterprise, if two or more brands of different brands in addition to trademarks, other aspects are the same, always feels very professional, so do you need to take a long time tree brand, brand line stretched no benefit to SMEs, the brand will not go very far, after all, it was a no flesh and blood of the “shell”, “symbol” only. ? Chicken? From Zero Zero Indicator Survey and data network cooperation