Analysis of the advertising language pragmatics and stylistic characteristics（分析广告语言的语用学和文体特征）.doc

Analysis of the advertising language pragmatics and stylistic characteristics Paper Keywords: advertising language pragmatics, stylistics features Abstract: As the broad coverage of advertising, is recognized by everyone accepted its inherent persuasive it in terms of linguistics or stylistics, have a place in its special way, communication delay, makes it a unique charm of the language of advertising language pragmatics showing strong purpose, the extent of its exquisite style comparable to poetry, short and pithy, but full of powerful buyers psychological impact. profound active use of language and culture cause strong psychological resonance, while driving consumer purchasing power, to achieve their language objectives. 1 Introduction Advertising everywhere, it has become to understand the outside world a convenient way of development. Because of its many classic advertising slogan, and become familiar with the buzzwords. Advertising latency, it is not the exchange of the two sides decided to convey real-time feedback method, because it does not have a vivid image of the characteristics of real-time communication, and operators in order to achieve its exchange effects and purposes, had means of communication, methods change, and convey by way of modification of language processing to achieve its purpose of selling goods the commodity business and consumers have special interests, making the language of commercial advertising in the form of more elegant. the charm of the role of advertising is the advertising language of the soul. (2) advertising Pragmatic characteristics Advertising to promote their products, to convince people to buy products and it has two capabilities: one is the ability to sell, one is the ability to persuade the commodity in the marketing process in addition to pictures, the screen display in the form of implementation, the ability to sell and value of other basic role attributed to language language can be directly