global advertising spending more than $ 500 billion mobile advertising growth meng（全球广告支出超过5000亿美元的移动广告增长孟）.docVIP

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global advertising spending more than $ 500 billion mobile advertising growth meng（全球广告支出超过5000亿美元的移动广告增长孟）.doc

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global advertising spending more than $ 500 billion mobile advertising growth meng（全球广告支出超过5000亿美元的移动广告增长孟）

Global advertising spending more than $ 500 billion mobile advertising growth Meng Research papers Download News: According to Publicis Groupe (Publicis Groupe) advertising agency ZenithOptimedia’s report released Monday said the 2013 global ad spending will achieve steady growth of 3.5%, to $ 503 billion. Meanwhile, the scale of the Internet advertising continues to expand. As the largest single advertising market, the U.S. digital ad spending will account for 21.8% of total ad spending, compared with 19% last year increased by 2.8 percentage points. Moreover, the mobile advertising spending is still only occupy a small market share, for the United States 3.7% of total ad spending. Data show that mobile advertising is to promote the advertising spending growth in the most important driving force in the United States, mobile ad spending will grow 81% this year, but that growth will slow next two years, respectively, 61% and 53%, then, the mobile advertising spending will account for 8.4% of total ad spending. comparison, the scale of the U.S. Internet advertising will grow by 16 percent this year, around 2015, and its proportion of total advertising spending will account for 27.8%. From a global perspective, in 2012 the global mobile ad spending was $ 8.3 billion, accounting for 9.5% of Internet ad spending, accounting for the total media advertising spending 1.7%. ZenithOptimedia analysts said that by 2015, mobile advertising spending will reached $ 33.1 billion, for the 25.2% of Internet advertising expenditures for media advertising 6.0% of total expenditure. The agency’s analysts also said that compared with the desktop Internet advertising spending, mobile ad spending increased by seven times the former because of smart phones and tablet PCs are widely popular, mobile ad spending this year will grow 77 percent, that after two years increased by 56% and 48%, compared with an average annual increase of global Internet ad spending is 10%. #8226;