help consumers self-judgment to pay for the goods（帮助消费者自我评判来支付货物）.docVIP

Help consumers self-judgment to pay for the goods Positioning perspective, only concerned with how consumers perceive products, buy cola consumers think of Coca-Cola, Coca-Cola on behalf of the cola category, consumers want to buy the cola category it is not surprising think Coke! This is the position only responsible for how consumers see merchandise perspective, how consumers see themselves this question seems positioned not make should answer, perhaps positioning that consumers own identity consumers within their own thing, no need to help consumers judge their own judgment for consumers is superfluous. positioning does not help solve the consumers to identify their own state, he only cares about how consumers perceive products! We can leverage our existing life relatively easy consumer goods “judgment” that consumers can make use of the understanding of the products of the same type, to determine what the product is, or directly by the advertising to understand more complex products experience to judge recognize it, but often consumers on their own basic ecstasy! You do not remind consumers in what state he needs your goods, consumers there is no way in the condemnation of the use of time, which is [positioned] does not solve the problem, so, in an extremely competitive environment, the market, positioning] only completed half tickets, the point of view of the consumer to see the product is the difference between the consumer state timing did not describe, if simply by shouting slogans “fear of angry” people know Wanglaoji prevention of angry, but if not BBQ, late at night, overtime consumers the opportunity to let consumers pigeon-holing weakened half of the role of advertising in the promotion [of course, is discussed in the state of of competing products fierce competition]! Consumers have enough wisdom to judge the commodity, but the biggest weakness of people can not judge myself not even tell where she was perhaps the hardest thing in the world is th