how sewing equipment industry in response to industry reshuffle（缝制设备行业应对行业重组计划如何）.docVIP

How sewing equipment industry in response to industry reshuffle Recently I saw a description of the sewing equipment industry vicious competition in the article was a lot of sewing equipment peer transfer. Essentially speaking vicious competition, sewing machines vicious competition is inevitable. Because it is in full compliance with the two conditions vicious competition occur: First, industry concentration is low, the second is a high exit barriers. There are more than two thousand sewing equipment manufacturers, the industry leader in market share does not exceed 10%, it is clear the industry concentration is low. Secondly, the industry high exit barriers: is the production plant do not want to retreat it is difficult to leave a huge investment in plant equipment, as well as those of bank loans. Article full of frustration for customers propaganda, we see the lack of professional marketing mode of thinking from the propaganda: ‘To our dear customers Style of life is to your taste, the quality of products is your choice! ‘ Customers want to stand a taste of the high position, come choose low-cost equals low taste. Not to mention an industrial sewing equipment, and speak little taste of luxury consumer association. This is in itself, will make customers feel your product cost is not high. The first is the quality of products made out of the factory, followed by marketing aspects can clear quality was good. These two points are problems, how to allow customers to choose? ‘Only election on, and time will prove your rational and far-sighted!’ What is right? It is based on the specific needs of customers for the. Despite the customer’s specific needs rational and far-sighted talk is meaningless. If the client only received a small single definitive answers, maybe cheap, durable equipment is not considered appropriate. Light market, most small customers is such a demand. ‘Expensive, yes, because good, so expensive!’ Fortunately, that is not