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how to target your customers piano, precision marketing-(目标客户如何钢琴,精准营销-)
How to target your customers piano, precision marketing?
Since the world-renowned consulting firm McKinsey first put forward the ‘era of big data,’ after the data analysis of large data carried around and use the wave of a wave after wave.
What is big data?
Wall Street ‘money-making by’ the use of a computer program analyzes the global 340 million Weibo account comments, decided to buy and sell stocks; insurance companies by analyzing the precise content of social networking sites to sell insurance; Baidu and other Internet companies to achieve personal records search advertising through precise habits Trafficking; Tencent is the marketing data to the extreme interpretation, whenever we open the QQ chat dialog box, flew back to the top right corner of the text image ads appear, ‘Hi, **, you might like this Oh,’ these ads are based on when we left registered sex, age, occupation, hobbies, and other information to implement the accurate delivery.
In the era of big data, the huge amount of explosive data looms over the public Internet, the right to analyze and use the value of their wealth can bring immeasurable, piano should not be missed.
Let us imagine two scenarios to look at different data or not to have big sales bring.
Scenario 1
A customer walked into the piano, according to the customer the sales person’s appearance and body wear accessories, rapid judgment on family income customers, and carefully inquire into customer preferences and habits of children cases.
‘Do you want to buy what grade piano it?’
‘How old is your child? How long piano?’
Customers feel preparedness, every answer is very brief, in cursory ‘inspection’ circle instrument while occasionally throw a few questions, and finally left a ‘re-look’ will be no more below.
Scenario 2
Before a customer walked into the piano, piano already know his family income, child-sized car model, house made cell and other information. Sales according to his income accurately re
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