huawei b2c brand five off（华为b2c品牌五了）.docVIP

Huawei B2C brand five off Inscription: In the past year, Huawei’s high-profile consumer brand to enter the field, Huawei has introduced smart phones, tablet PCs and other popular consumer brands, and threatened to be around 2015 to build the world’s mobile phones Huawei phones three brands. 2010 Ren said: “Huawei’s terminal to become important players in this area, by 2012, sales to over $ 10 billion.” However, leaving aside the rhetoric, as B2B (business to business field a successful example of Huawei, whether in the field of consumer brands (B2C another legend, can not help but ponder. I try from a professional point of branding, Analysis of Huawei B2C brand journey, we must pass the following five points. First, the brand’s core values #8203;#8203;off - brand DNA deletion We all know, a real sense of the brand, must have its own soul - the brand DNA. August 3, 2011 held in Beijing Huawei terminal to “freely share @ cloud” as the theme of the press conference, at which, Huawei’s terminal global, released a brand new concept of “free sharing”, and launched “ Cloud services “platform and the first” Cloud Mobile “Vision vision while also first appearance in China the world’s first 7 inches Android 3.2 Tablet PC MediaPad. “Free share” but Huawei’s brand philosophy, not the brand DNA. Brand management center is to clearly map out the brand’s core values, and after ten or twenty years, or even longer, brand-building process, always to adhere to this core value. Let every brand marketing campaign, each ad is in strengthening brand awareness, to convey to consumers the role of core values. Over time, the brand will stay in the minds of consumers imprint. Huawei Terminal’s official website, no brand’s core values #8203;#8203;of Huawei terminal description. Even the business description, still exactly the same with the introduction of Huawei Group. Thus, the concept of Huawei’s core values #8203;#8203;of brand awareness, is still rather vague. Over time