huawei marketing red meaning behind the brand（华为营销红背后的品牌）.docVIP

Huawei marketing red meaning behind the brand Research papers Download News: 2016 Chinese New Year, destined to be remembered by history a node. Chinese New Year red envelopes revolutionized many traditional Chinese New Year customs, beyond the dinner and the show has become the most popular key word this year. Alipay shoop shoop and a micro-channel will be red hutch, breaking last year’s one-man show micro-letter, together laid a user base of Chinese New Year red envelopes. ‘Shoop shoop an’ interactive platform total participation number reached 324.5 billion; 420 million people participated in the micro-letter envelopes to send and receive the total reached 8.08 billion. However, when we are keen to eyeful of red bombing, rejoicing in the Internet has changed the Spring Festival, it seems to find in all of them, a little something. Yes. Those moments of warmth, warmth of those blessings, red envelopes can not completely replaced. Of course, there are always some warm red plan, in addition to marketing, give us some different feelings, such as Huawei. Huawei’s red meaning behind marketing During the Spring Festival, Huawei Consumer BG’s a lot of action, but did not forget to add some interactivity and impersonal. The most impressive is the ‘call out a call out’ Alipay occasion. In the January 25 to January 27, Huawei Consumer BG official microblogging night 21:00 time to send a micro-blog, says ‘a shoop shoop shoop ~ ~ a shoop shoop shoop a’ Huawei and other official micro platform and executives have also forwarded Alipay red envelope before arrival, the first to form a hot microblogging search. Huawei brand’s popularity, Alipay first step, the formation of the first wave of ‘call out a call out’ fan interaction. On Huawei Consumer BG’s official blog, have a lot of fun to guess that this signal until the show that night, only the truth. If the ‘one shoop shoop’, just by paying an occasion to move Huawei treasure platform, then th