exclusive product marketing mistakes value judgments（独家产品营销价值判断错误）.docVIP

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exclusive product marketing mistakes value judgments（独家产品营销价值判断错误）.doc

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exclusive product marketing mistakes value judgments（独家产品营销价值判断错误）

Exclusive Product Marketing Mistakes value judgments Product Resources is one of the core values #8203;#8203;of the enterprise, a lot of business contacts, look catalog, there are one or several seemingly exclusive or product differentiation characteristics, but asked about the results, the boss sighed, spent a lot of money buy products and construction costs, so many companies are struggling to support, including some of the Pharmaceutical Group is also true, generous acquired products and manufacturing enterprises, only to find the face of the market can not push down, which a lot of problems, and some large enterprises nationwide sales of a single product differentiation low to unbelievable. Why gold doll holding companies frown? New Marketing Where exactly is the problem? Many funds, investment banks simply the pursuit of exclusive products, but do not have the specialized marketing and investment decisions of risk identification capability and enhance the ability to enchant, simple products can have exclusive become the only pharmaceutical investment judgment values? Why did not the exclusive product sales? Most domestic enterprises still remain in the original sales stage, only about one-third of the relative specialization. Precipitated a lot of products on the market resources, new products are increasing every year, but look the distribution and implementation of sales, even some blockbuster products and sought-after products on the market, the national sales arrangements also unpleasantness. margin indeed received a lot, but it ignores the most critical customer quality assurance, and other markets started, along with a variety of lag and embarrassment blowing, Before heroic enterprise ambitious targets and thousands of miles apart. Sales did not play the amount of the products in question is it? Many customers and sales teams do not easily be sold directly linked with the quality of the product. On differentiated products, in fact, a maximum of o