fired two platforms, to live so why ali got the idea-（发射了两个平台,为什么阿里的想法u2014u2014生活）.docVIP

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fired two platforms, to live so why ali got the idea-（发射了两个平台,为什么阿里的想法u2014u2014生活）.doc

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fired two platforms, to live so why ali got the idea-（发射了两个平台,为什么阿里的想法u2014u2014生活）

Fired two platforms, to live so why Ali got the idea? ‘Lynx can live marketing and sales in the field of electronic business perfect combination, and we really have seen the effect.’ Lynx live person in charge of Chen Yan (nickname Fang Fei) to accept the ‘world network operators’ exclusive interview that in the past business after doing promotion on traditional marketing, advertising is not very clear practical effect; but live to see and buy together, ‘watch and buy’ model site allows businesses to obtain the spot rate of conversion data, especially Lynx users came clear to shopping, the conversion rate even reach as much as 10-20%, significantly higher than other liquidity live platform. Live is a growing trend in this year, Lynx live broadcast Taobao will soon catch up with the pace, will be broadcast live into the ‘watch and buy,’ Lynx technical team even developed their own ‘watch and buy’ technology, consumers watch video when the anchor will randomly release of goods, and recommended media, Daren merchandise presentation, evaluation, the user process is not interrupted in the video can be done to add a shopping cart, payment process. Recommended brand business users via live goods, compared to hard-wide, recommended for graphics, this shopping experience is no longer a cold shelf, or a single product recommendation, but the fullness of the content-type product recommendations. ‘Live the biggest advantage is that you can quickly gather dust, precipitation, and interactive, secondary marketing, and selling at the same time.’ Fang Fei said in the past year many brands are planning several new conference, but is not very effective to drive sales because the offline marketing and online purchases are out of touch. This is a question many brands encounter. But in the days of live cats can be achieved ‘while watching buy’ to achieve real-time interactive online and offline. ‘Do not interrupt Relay live, let Taobao live in the marketing function is