for industrial products in four general issues brand marketing some of the views (on)（工业产品的四个一般问题品牌营销的一些观点(上)）.docVIP

For industrial products in four general issues brand marketing some of the views (on) For a long time, there are many industrial enterprises consulted our brand marketing issues, from the big side, various problems can be attributed to four, one brand of industrial enterprises want it? Second, what time do brand marketing is good time? Third, how much do brand marketing investment? four brand can do what value? Recently, Zhang Dongli succession of these four issues to do with the universality of study, we want to help industrial enterprises and inspiration. Here, we do not want to put these issues rise to the academic debate on the complex, just plain nature of the problem, then be able to speak clearly. Let me start with a question, industrial enterprises want it brand marketing? Zhang Dongli think, in fact, this problem is equivalent to industrial enterprises do not need to differentiate? Market economy is the essence of competition, no matter how many kinds of competition means, each In fact, these means are seeking to differentiate for example, near to the marketing 4P, far into the corporate culture, values, organizational forms, etc., are the means to produce differentiated Some people would say that there are so many methods produce differentiated, why just To rely on brand differentiation to form it? remark sounds right, but these means once fell audience psychology, it caused a magical “chemistry”, the final cast of the “brand” This aggregation of “substance” . to say, no matter what means you take to the formation of differentiated, culminating in the audience’s mind, leaving only the “brand” of the mark, because the human brain is extremely wonderful, no matter what the message is, it will automatically classified and marked with labels and form an overall awareness. playing say, Sandvik Coromant in technology, product, pricing, channel, promotion of their ways is unique, has a very complex information to reflect these differences, But in the audienc