five dimensions of the fusion era of the traditional media news management innovation（五个维度融合的时代,传统媒体的新闻管理创新）.docVIP

Five dimensions of the fusion era of the traditional media news management innovation When Steve Jobs to lead the Apple empire market capitalization of more than Exxon Mobil, the world’s most valuable company, established only six years new media, social networking site FaceBook as of October this year, advertising revenue has reached $ 4,000,000,000, traditional industries have begun to realize once again that new the value of the media in China, a 20-year journalism reform in the new media in the new one pressed, had to speed up the integration pace with the speed turned new media Forced reform of the traditional media news already is not “the future” but “will now proceed to the core of a reform is around the expanded management innovation, management innovation, the traditional media to find new media best” financial contacts. First, the fusion of two change in the situation of the era of media competition Since last year, as the national level to promote triple play strategy, the traditional media of radio and television as the representative of facing the administrative reform of institutional mechanisms at the core of the “management of change in the situation. Triple play to bring the macro level of integration, The central figure in the agency integration, business integration, product integration, terminal integration, process reengineering and other aspects, the core of these aspects of management innovation, in a sense, the traditional media face of the new media transformation is the leader core elements is the concept of change, the core operation is the process design. The second change in the situation from the change in the situation of the competition. Due to the continuous birth of new technologies, new media, the continuous formation of new markets, the competition pattern is broken, the requirements of the new entrants to redistribute the market, media ecology is reshaping media competition “dispute of the kind “to” the image of the