ie10 no track stifle the online advertising market（ie10没有跟踪扼杀在线广告市场）.docVIP

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ie10 no track stifle the online advertising market（ie10没有跟踪扼杀在线广告市场）.doc

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ie10 no track stifle the online advertising market（ie10没有跟踪扼杀在线广告市场）

IE10 No track stifle the online advertising market (Free paper Download Center Reuters) - Some of the seemingly small things that may also lead to very large changes. Not necessarily is the butterfly effect, but a small part of a complex mechanism is likely to affect the final outcome. Microsoft’s latest IE10 browser is a simple and seemingly insignificant changes, but may be basic network business environment resulting in a very big impact even drowned. Microsoft today announced Windows 8 to released the preview stage and the IE10 Windows 8 will default to open the “No track” function, which is an important milestone in advancing trust and protection of consumer privacy network IE10 Windows 8 will be the first default On “prohibits the tracking function of the browser. Consumers can change this setting, but by default, IE10 will not be consumers of information sent to the Web site they visited. The problem is to track user information can be sent to the advertising value-added with the number of users. Remove the tracking feature, will reduce the advertisers put the value of advertising on those sites. This is because advertisers will not be able to know who the user is what will interest you as well as they might like to buy what goods. Microsoft is a large software company, its main rival, Google, fully living in this Internet advertising business. Microsoft’s move will certainly make Google’s income. Of course, “No tracking” this simple functionality and thorough destruction of Internet advertising value, but if the advertisers and the site comply with a prohibition to track this principle, then the Internet than they are now behind a few years or even ten years or longer, the arbitrariness of the time Internet advertising is still very strong, not as it does now for sex. If the ban track “This is just an option, then it will not have advertisers to minimize the impact. Only very concerned about the privacy of consumers will turn on that function