if a big fire to the coca-cola（如果一场大火可口可乐）.docVIP

If a big fire to the Coca-Cola Financial concept, the brand is typical of intangible assets. Brand equity brand value or that of, is the total value brand assets (minus liabilities appreciation (depreciation after. Media reports from abroad, said the survey by the authoritative assessment agency Interbrand Brand company released the 11th of the 2010 global brand value rankings, Coca-Cola came out on top, brand valuation of up to $ 70.452 billion. Immediately followed by the IBM Microsoft, Google and General Electric. said that in this up to one hundred of the list, no one was selected Chinese companies. Mentioned the magic of brand value, there must be a lot of people will think of Coca-Cola’s president said a word, ‘Even overnight fire burned all my tangible assets, as long as the Coca-Cola brand in the next day I can from Bank lending enough money to re-establish the Coca-Cola production line. ‘ I always felt, and I removed this sentence to listen to the phrase ‘not president, who will advertise’ do not fly the same, but certainly a lot of people believe their natural (no way, people always believe that they are willing to believe , so similar to the ‘next life I still love you’ confession boredom often used between lovers work - knowing that proved impossible thing, but after listening to the Federation moved. Fortunately, some things do not have to reincarnation, life will be able to prove, such as the famous ‘warm boiled frog’ experiment the effect is this: the frog into already boiling water, the frog can not stand because of its sudden and immediate stimulus to the high temperature struggling to escape out of the container, if the frog first into a container filled with cold water and slowly heated, the result is not the same frog first leisurely, until found intolerable heat, has been very difficult and impossible to escape to the . This experiment sounds vivid, it is to give people inspiration, so spread wide. Ashamed that in a period of time, I