on the case method in the post marketing teaching（在发布营销教学案例研究法）.docVIP

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on the case method in the post marketing teaching（在发布营销教学案例研究法）.doc

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on the case method in the post marketing teaching（在发布营销教学案例研究法）

On the case method in the post marketing Teaching Paper Keywords: vocational education marketing case study Abstract: As the marketing courses need to have a strong practice performance, then it becomes case study of marketing programs to achieve practical teaching to pass. From this post lt;lt;Marketinggt;gt; characteristics of teaching, discussion post ‘Marketinggt;gt; The role of case method teaching in the specific application and should pay attention to several issues. 1, the characteristics of marketing, teaching staff For the community to develop application-oriented, highly skilled personnel, is the primary task of secondary vocational education. To this end, vocational education should train students on professional competence as a top priority. lt;lt;Marketinggt;gt; discipline is a combination of economic science, behavioral science, modern management theory into one comprehensive course, in simple terms, marketing is an applied, practical, strong discipline, mainly to meet consumer needs for the center to the corporate marketing activities reflected in the course of regular, comprehensive, practical for the study. In this paper, combined with mission requirements in vocational education and training requirements for personnel, according to lt;lt;Marketinggt;gt; characteristics of their own disciplines, summarized Teaching the following characteristics: 1.1 to highlight the practical teaching. Vocational education in the principles of marketing disciplines including the ‘theoretical enough’, ‘strengthen the application,’ ‘develop skills’ and other principles not only to teachers in the teaching of students throughout the course of theoretical knowledge professors, but also to the students to master the methods and skills to guide. 1.2 the use of the teaching process to be generally the case in the teaching process teachers use to a large number of cases, of course, the course combines practical features to carry out targeted teaching.