关注功能饮料的新一轮脉动管理（Pay attention to the new round of pulsating management of functional beverages）.docVIP

关注功能饮料的新一轮脉动管理（Pay attention to the new round of pulsating management of functional beverages） China drinks after a rapid development, has reached 1 tons scale, many products have appeared the phenomenon of market monopoly, the competition between giants will affect some products in the market, resulting in a decline in corporate profits over some competitive products, and high margin products has become a new round of competition focus a lot; small and medium-sized enterprises to become a pioneer of new market development, but the trend of the phenomenon is serious, large scale enterprises on things have occurred. The following views on the status quo and development trend of beverage industry, my personal: A package of water With the advance of industrialization, the rivers and lakes are subject to different degrees of pollution, and improve the safety of drinking water for people to know, the seasonal consumption of bottled water have been extended to the year, although the market share of bottled water has reached about 40% of the total beverage. But there is still a huge space for development. Ordinary packing water has formed a giant competition, Kangshifu, Wahaha, farmer, Coca-Cola has a monopoly of the bottled water market of more than 60%, due to the weight of the water, low margin, and the radius of more than 500 kilometers will be very difficult to profit, so the field of ordinary bottled water, small enterprises to enter the national brand the chance is not much. But a large bucket of water, high-end mineral water, soda water...... Differentiated direction has a broad market prospect. Two, fruit and vegetable juice beverage With the city gathered, consumption of fruits and vegetables costs are rising sharply, some of the advantages of fruit and vegetable juice drinks, will be more in line with market demand. With the improvement of peoples living standard and the understanding of health, will be more emphasis on product quality and content, the concept o