分销型企业渠道增值探讨（Discussion on channel value-added of distribution enterprises）.docVIP

分销型企业渠道增值探讨（Discussion on channel value-added of distribution enterprises） Enterprise value-added channel of distribution ************************************************** In the market economy, the enterprise product or service must be through the exchange process, usually more than once in the purchase and sale, to enter the field of consumption, meet the requirements, realize the value of. This series of chain purchase activities we will communicate the production and consumption and the organization, known as distribution channels. The famous American marketing expert Philip? Kotler said: a channel refers to all enterprises and individual ownership of the goods or services of some goods or services from the producer to the consumer movement. Marketing experts Stern and Eyre? Ansai Lee said: is a set of marketing channels to promote products or services to be used or consumption of interdependent organizations. The American Marketing Association (AMA) to the marketing channel is defined as: internal and external agents and distributors (wholesale and retail) organizations, through these organizations, goods (goods or services) to marketing. Although the above definition description is different, but its meaning is the same, the marketing channel is the product from the production enterprises to the hands of consumers after the middle of ACCCIM knot up channel, also is to make the goods or services from the producer to the consumer a pass in the end the whole channel. This channel can be directly indirectly, can be short or long, wide and narrow, depending on the specific enterprise, and different specific commodities. The products manufactured by the enterprises, it is only through the distribution channels can be at the appropriate time and place, with proper prices to consumers or users, in order to meet the needs of buyers through to achieve the marketing goals of enterprises, so the distribution channel decision is directly related to the survival and develo