如何安排你的店铺产品结构（How do you arrange your store product mix）.docVIP

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如何安排你的店铺产品结构（How do you arrange your store product mix）.doc

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如何安排你的店铺产品结构（How do you arrange your store product mix）

如何安排你的店铺产品结构（How do you arrange your store product mix） First, what is product planning? Look, for consumers, product planning as command of a symphony orchestra, make numerous lineup like musical instruments like the perfect combination and carry out their duties, play consumers heart movement. The competitors, product planning is Paibingbuzhen, the series of products such as various military forces as the enemy offensive and defensive phase, bidding. Product planning includes product category structure planning, product serialization planning, positioning planning, product length and width planning, product life cycle planning, etc.. Two, about product classification and structural planning The army, the army, and the army are made up of teams. Product lineup to play the same force in the army, but also have to line up into a team, the corresponding product line will be reasonable classification, and for various types of structural planning. Division of standard product categories can have many kinds, such as price, performance, appearance, we can have a number of standard of the product analysis, multi angle and systematic planning of the structure of our products. But which factor is the primary division standard plays an important guiding role in the whole product planning work. For the vast majority of consumer products, including cigarette machines and cookers, a consumer centered and competitive oriented division criteria should be the primary factor in price, followed by performance, appearance, and other factors. Why? First, as an index into the consumer price category is the most representative, a consumer firm on the performance of the appearance of much less than the price of the persistent, if he would only spend 1000--1500 yuan to buy a cigarette, then let him to accept a 2500 yuan of products is almost impossible. But the price factor in similar circumstances, the promotion of a market, a customer may buy to buy will become direct suction side suctio