派送促销对产品销售的利弊（The pros and cons of delivering promotions on product sales）.docVIP

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派送促销对产品销售的利弊（The pros and cons of delivering promotions on product sales）.doc

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派送促销对产品销售的利弊（The pros and cons of delivering promotions on product sales）

派送促销对产品销售的利弊（The pros and cons of delivering promotions on product sales） The pros and cons of delivering promotions on product sales 1. Preface Taste free drinks, biscuits in the supermarket; take a delicacy introduced from the restaurant magazine; holding coupons do a completely free hair; answer the questions of notebook computer, iPod won prizes in the network; good luck, you can also get free tickets from the airlines...... The brand or advertiser is smiling when youre secretly enjoying yourself for the extra benefit. Why is that? Maybe we can use this to provide free goods or services marketing mode called free marketing, in any case, it is undeniable that the trend is upward trend, from the ticket to the Wikipedia knowledge, from tangible goods to intangible digital services, from the real world to the network society, brands and manufacturers, is the source of advertising agency continue to provide consumers with free but not all practical. Especially after entering the Web2.0 era, the use of network channels, the marketing means is stronger than ever to attract consumers, and become a new business model, has become one of the most attractive means of marketing. 2. distribution and its advantages and disadvantages 2.1 what is delivery? Delivery is one of the most frequently used forms of promotion. It usually delivers samples of products to consumers through a certain channel, thus helping consumers to recognize and experience the benefits of the product. 2.2, the advantages of delivery The advantages of delivery are obvious, (1) large coverage: delivery can cover most or all of the target consumers in the target area, thus ensuring the influence of the brand and the significant impact on the business. (2) the rapid increase in popularity and usage: because delivery execution can be controlled in a very short time, and can be in direct contact with consumers, so it is usually delivered after the brand awareness and usage rate will be significantly improved,