企业不再是机器（Business is no longer a machine）.docVIP

企业不再是机器（Business is no longer a machine） Review of Chinese health care products industry twenty years of development, from health care to the gift, from the pharmacy into the stores, direct sales from advertising and marketing to the TV, from the conference marketing to tourism marketing, the whole market is simply taking the extensive management arena atmosphere, heavy. The twenty year cycle, each round for several brands of the number after lively, the whole market will again fall into the quagmire of cold, back to the original starting point. Is the so-called the poor are changed, change the pass, this is a time for the survival of the fittest, change cases market changes prompted you must add the concept of change. Marketing dilemma and Reform In the current health care products marketing, marketing model, the number of traditional sky advertising, spread channel is still popular. In order to obtain more consumer groups favor and sales space, enterprise scalability or fabricated product features, market positioning and the spread of illegal dissemination do not mind frequently. Advertising + speculation should not be the only way of health care products sales, after all advertising brought by product sales bubble can only play a role in a very short period of time. If only the pursuit of short-term profits, without considering the long-term market results, only pay attention to quick profits, do not care about the steady occupation of the market, only want to product material benefits, do not pay attention to the real needs of consumers, then the entire health care industrys survival prospects will be worrying. There is only two kinds of inevitable result: first, small enterprises, inferior brand instant scenery, make go; second, the big brand, good product implicated, difficult. To reverse this situation, we must first correct the bad habits, change the past heavy publicity, light service, short-term profit for service products, long-term brand strategy, this c