原叶茶能否成龙（Original leaf tea, Jackie Chan）.docVIP

原叶茶能否成龙（Original leaf tea, Jackie Chan） Jian Shiming today, review of tea beverage from scratch, from there to the first course, xurisheng became the forerunner of the tea beverage industry, and finally became a pioneer, after the reunification of the red Black Tea ice with singer Stefanie Sun, a red, and then again to master Green Tea, tea drink market added a new color, during also, Suntory beer from jumped into the Oolong Tea, a weight off firmly locked, today, Coca-Cola and Nestle jointly launched the original leaf tea beverage, hit 100% with real tea brewing banner, a trend from the stars to the moon, in the tea beverage in the vast sky and across a wonderful. More surprising is that the original leaf also enabled Jackie Chan and his son Jaycee Chan the two dragons as a spokesperson, is to let people find everything fresh and new, the country, the situation seems to be a good, the Olympic Games, big brands, big stars, big, so there must be a big harvest? Experience the original leaf marketing whole process, we not only have to ask, is the original leaf really already perfect? The excellent situation in terrain and climate, are both under the original leaf is the real or false dragon, can really together with Ssangyong Jackie Chan? 100%, that is good taste? Undoubtedly, the original tea leaf found structural defects in the market of tea beverage industry, found the cancer, it is now the tea beverage brands on the market are the basic tea powder modulation, it hit 100% with real tea brewing selling problem is the selling point of support? What has the company done around this core selling point? Can you make it? In order to reflect the non fried, the grain court has made a point of strengthening the selling point in the dissemination, and used the alternative black in the product packaging, and made a lot of adaptive innovation on the content. We did see a lot of work done around the core selling point. First, Jackie Chan, carrying his baby son, said in a TV ad,