营销人才管理（Marketing talent management）.docVIP

营销人才管理（Marketing talent management） First, small and medium-sized enterprises in our region are facing severe challenges of marketing brain drain Large enterprises and multinational corporations to management problems caused by geographical differences on, are trying to avoid using the traditional approach by the parent company to send a branch of marketing staff, plus my area economy is relatively backward, talent dispatch for the enterprises outside the area that is not easy to manage. As a result, large enterprises selling products in our region are actively implementing the localization strategy of marketing personnel. Large enterprises and multinational companies rely on its economic strength and advanced human resource management system, with good salary conditions in my area around widely recruited sales personnel, resulting in small and medium-sized enterprises in our region marketing talents is becoming more and more serious loss, how to avoid the loss of talent marketing is a severe challenge in the face of the small and medium-sized enterprises in our region. The consequences of marketing brain drain are very serious. First of all, because of the phenomenon of small and medium enterprises in our region, people single and one phenomenon is very common, and the loss of marketing personnel directly leads to the loss of enterprise customers. Secondly, the loss of marketing personnel will lead to the loss of human capital investment and increase the replacement cost of marketing personnel. In addition, the loss of marketing personnel makes the enterprise marketing team unstable, and seriously affect the cohesion of the enterprise. Two, the problems existing in the incentive mechanism of small and medium-sized enterprises are the important reasons that lead to the loss of marketing personnel Taking a broad view of the present situation of the incentive mechanism of SMEs in our region, the situation is worrying, and the brain drain of marketing personnel is reas