营销就是这样的另类整合（Marketing is such an alternative integration）.docVIP

营销就是这样的另类整合（Marketing is such an alternative integration） In this Ye Maozhong fellow men finished Procter Gamble rural market promotion, he ran his career in Beijing, I also carry a bag, went straight to the northwest of the town of Urumqi, ready to do a horse in the northwest wolf hao. First, the true meaning of waiting In late October 1997, we see in Urumqi a street called banchao wine products, whether from the packaging or to the name, all reveal a culture of wine taste. But all over Urumqi, found that the poor marketing network, recognition rate is very low in Urumqi, such a liquor consumption ranked third in the country in the city, with annual sales of less than 750 thousand yuan. Oh yeah, so do the good culture of wine and sake, it is really a pity! We after three days of market investigation, found that this wine can occupy a space for one person in Urumqi, we decided to take this product, but this double wishful. So we began to move, the company sent the most high-level of a senior intelligence agents, through a week of search, only to find the Hami Huang Tian winery office in ukraine. In a fair trade market in the corner to find Wang, when it comes to banchao liquor marketing planning manager Wang, the confused eyes suddenly a light of hope, he has done three years of marketing in Urumqi, also called an advertising agency, but it is. No, do not take on the annual bonus, always let people look down on the factory. At that time, we talked about the basic direction of marketing, Wang think we are doing business, and immediately reported to the headquarters, the boss replied a few days to come. This can be waited for twenty days, from the autumn leaves, until the snow in mid November, manager Wang told us executives have to urumqi. AE is very active, immediately went to the hotel to meet the boss, and so on for a long time back, said the boss went to another advertising company to negotiate. Oh, wait a long time to wait for even such a result, I suddenly san