营销人员必须具备的11个新理念（11 new concepts that marketers must have）.docVIP

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营销人员必须具备的11个新理念（11 new concepts that marketers must have）.doc

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营销人员必须具备的11个新理念（11 new concepts that marketers must have）

营销人员必须具备的11个新理念（11 new concepts that marketers must have） 11 new concepts that marketers must have Author: time: 2012-01-16 source: Our ideas direct our actions and measures. A popular saying in society is that ideas determine ideas, and ideas determine the way out! What new concepts must marketers have in the new situation? Summing up the successful experience in management, we feel that marketers must have 11 new ideas: 1., talk about the concept of responsibility Responsibility is to do a good job of each thing, that is, 100% of the consequences of the behavior of themselves and their managers, and bear the consequences. Not to shirk, no reason. Then, try to change the possible consequences. We have been talking about the unity of responsibility, rights and interests of the three. In this order, responsibility is the first. In fact, the importance of responsibility goes far beyond rights and interests. Truly responsible people can manifest their responsibilities in a variety of forms and ways, not just powers that show their responsibilities. Power is only a form of responsibility. They will try to take responsibility when they have no right or interest, because responsibility is an obligation, not a condition. Just the way theyre responsible is different. At present, some of the marketing level of the sense of responsibility is very weak, how much money to do many things; do one day at a time; the blame; cannot finish the task to find a variety of reasons; some simply walk away; some have even embarked on a crime rush into danger, etc.. From the above point of view, responsibility is the bounden duty of marketing personnel! Talking about responsibility is an important sign of marketing staffs maturity. Remember the previous training session, a training instructor told such a case: who knows why the current lack of sense of responsibility? This has a direct bearing on Chinas traditional education. A Chinese child, walking carelessly across the corner of the table