营销人要具备做间谍的功夫（Marketers need to be skilled at spying）.docVIP

营销人要具备做间谍的功夫（Marketers need to be skilled at spying） It is hard to imagine that in the battle, if there were no intelligence gathering and analysis, the army could win the battle. In the war, the fighting can be stopped, but the intelligence work can not be stopped for a moment. The enemy and the enemy are always in the enemy, and I am the enemy. So, in the market hard, the most important basic skills you need to do is to learn to know skills. Exercise your keen insight and analytical skills to keep an eye on the messages that come from the markets contacts. Analyze what your opponent wants to do What is the purpose? Not only that, you have to learn to spy on the military and have the skills of espionage. Only when the market intelligence is grasped at any moment can you make a prompt response so that you can seize the opportunity to win the terminal. Macro marketing intelligence collection strategy The market intelligence system including product information, sales information and customer information of three parts, in the terminal market, competition strategy and customer demand and feedback in many different ways out of conduction. We faced every situation is also so, changing the face of the international market situation, it is difficult to imagine a lack of information, receiving slow, lack of insight into the enterprise can survive in the market. So as a qualified marketing people we are systematically collect, record and analyze market information, to enable enterprises to understand the market environment, the evaluation of enterprises behavior, provide sufficient basis for marketing decisions. Operators must be more fully informed, more timely and more accurate. There is desk research and field research of the two kinds of marketing research, desk research is to obtain the secondary data, on the one hand it can to obtain a lot of valuable information, on the other hand can also lay the foundation for investigation. The sources of information include: ente