用概念管理（Concept management）.doc

用概念管理（Concept management） A loud and concise concept, bring to the organization is suddenly to see the light. In March 20th, American CNN and Agence France-Presse took the lead in reporting that the United States launched the war in Iraq and had implemented a military attack called decapitation. As a man who prayed for world peace, I held a negative attitude towards the war; but the phrase decapitation attracted me alive. It is said that the decapitation this concept was first proposed by the British military theorist Michel Le, intended to shoot first shoot horses, qinzeixianqinwang. Once proposed, immediately attracted the worlds attention; and when this concept is specifically applied to the war in Iraq, it is like an invisible lever, norms, imperceptibly America unified military action. Similarly, in enterprise management practice, skillfully use concept to implement management, also can produce 42 pound leverage effect. Concept is the vivid expression of wisdom The concept is not merely the word meaning expressed in the dictionary. In management, the concept behind the leader of a complex situation appeared in the practice of management of the abstract, complex problem of induction, a lot of consciousness refining and lead to action. Therefore, the concept of management is a vivid expression of management wisdom. Managers only slightly carefully, you can feel around these phenomena: between employees have a sense of germination surging, but the lack of clear expression and delivery; in a particular environment, the aspirations and needs a common organizational members, especially need to get some inspiration and summary, to for guidance. Just at this point, a correct and vivid concept is abstracted and generalized, and spread, it will naturally produce leverage effect, and guide the members of the organizations way of action and thinking orientation. There are such a few stories, from the authors personal experience, and communicate with colleagues. Make no exc