通信产品二、三线品牌销售八步曲（Communication products two or three line brand sales eight steps song）.doc

通信产品二、三线品牌销售八步曲（Communication products two or three line brand sales eight steps song） The channel network is in the modern day, pay more attention to the channel construction, pay attention to the expansion of the network era, how to fully tap the potential of the channel, find the strongest weapon for the future may appear resource war, network competition, brand competition, each sales personnel dream. Mobile phone brands NOKIA, MOTO and S-E, but you may not cyber source because you have the resources of the products, the customer will come, and the two or three line brand, because of its lack of tension, it must have the manpower and the power of the channel to work together to fight to the effect of the agents play the role of here, in order to achieve the two or three line brand one day. This paper will focus on analysis of the SWOT two or three line brand characteristics and market competition, to extract the eight steps of two or three line brand operation, at present still confused expectations of enterprises or individuals have some help. First, the choice of channel network and the positioning of the brand itself, that is, the so-called channel strategy, market segmentation strategy and brand positioning strategy. In the two or three line brand operation, channel strategy is particularly important: the choice of good channels, customers will put our products as a key product positioning and sales channels, if the choice is undeserved, may accompany the prince reading. Market segmentation is the key to brand positioning. As the two or three line brand, its own situation and market competition pattern have decided that it should find its strongest selling point and the most successful and most successful market. Otherwise, follow NOKIA and MOTO to do, trying to share its share of homogenization, is undoubtedly very unwise. In this regard, my advice is this: as the two or three line of the brand in the local market, choice of channels, can be in one of two w