A Brief Analysis of Translating English Trademarks英语商标翻译简析.docxVIP

PAGE  PAGE 14 Contents  TOC \o 1-3 \h \z \u   HYPERLINK \l _Toc312921826 Abstract  PAGEREF _Toc312921826 \h 1  HYPERLINK \l _Toc312921827 1. A brief introduction of trademark  PAGEREF _Toc312921827 \h 3  HYPERLINK \l _Toc312921828 1.1 Definition of trademark  PAGEREF _Toc312921828 \h 3  HYPERLINK \l _Toc312921829 1.2 Classifications of trademark  PAGEREF _Toc312921829 \h 3  HYPERLINK \l _Toc312921830 1.3Functions of trademark  PAGEREF _Toc312921830 \h 4  HYPERLINK \l _Toc312921831 2. Principles of translating trademark  PAGEREF _Toc312921831 \h 4  HYPERLINK \l _Toc312921832 3. The methods of the Chinese translation of English trademarks  PAGEREF _Toc312921832 \h 4  HYPERLINK \l _Toc312921833 3.1 Transliterations  PAGEREF _Toc312921833 \h 4  HYPERLINK \l _Toc312921834 3.2Literal translation  PAGEREF _Toc312921834 \h 7  HYPERLINK \l _Toc312921836 3.3 Paraphrase translation  PAGEREF _Toc312921836 \h 8  HYPERLINK \l _Toc312921838 3.4 Semi-literal and semi-transliteration  PAGEREF _Toc312921838 \h 9  HYPERLINK \l _Toc312921840 3.5 Combinations of transliteration and paraphrase translation  PAGEREF _Toc312921840 \h 10  HYPERLINK \l _Toc312921841 3.6 Other strategies  PAGEREF _Toc312921841 \h 11  HYPERLINK \l _Toc312921842 4. Conclusion  PAGEREF _Toc312921842 \h 13  HYPERLINK \l _Toc312921843 References  PAGEREF _Toc312921843 \h 14  HYPERLINK \l _Toc312921844 Acknowledgements  PAGEREF _Toc312921844 \h 14  A?Brief Analysis of Translating English Trademarks Yin Dahong Abstract: Since China entered the World Trade Organization (WTO), the trade rations between China and the other countries have gone a step further. A great number of foreign products pour into Chinese market. How to give better publicity of the goods, and then comes the translation of English trademarks indispensible. In order to get the Chinese market competitive, the translation of their trademarks i