高品质的酸奶,浓纯香的享受--味全优酪乳大陆行销策略（High quality yogurt, yogurt, enjoy -- Wei Chuan marketing strategy concentrated pure incense）.docVIP

高品质的酸奶,浓纯香的享受--味全优酪乳大陆行销策略（High quality yogurt, yogurt, enjoy -- Wei Chuan marketing strategy concentrated pure incense） Wei Chuan yogurt is Hangzhou Wei Chuan Food Company in 2003 launched a new product is high quality yogurt, yogurt. This brand originally belonged to Taiwan Wei Chuan Food company. In 1998, Master Kong instant noodles started new group in the capital market will be officially entered the Wei Chuan, Wei Chuan trademark reverted sects. In 2003, by the new Wei Chuan formally enter the mainland dairy market. The new master visibility and pathway in the mainland, the daily C Wei Chuan yogurt and transplanted to Shanghai, two products on a monthly turnover down 5 million yuan, create a great sensation. A few months later, in the same type of products in Shanghai, Hangzhou, Nanjing and other areas in East China, Wei Chuan brand has become the leading trend. In July 2004, Wei Chuan yogurt Market to the north by the East China market, first started in Beijing. In just one month, it proved its strength again. After more than a year of development, Wei Chuan yogurt has made gratifying achievements in the mainland market. These impressive achievements, nature cannot do without its outstanding products and marketing strategies. This unique concept: Wei Chuan yogurt although the name has a long history, however, only in recent years spread from Taiwan. The source of its name is rather elaborate. Why not call the yogurt and yogurt is called, as a symbol of high quality yogurt is defined as thick, pure and sweet, the excellent representative of pure pure taste; cheese: represents a rich taste thick incense: table milk fragrance. Wei Chuan yogurt yogurt to establish high quality standards: thick pure incense. Wei Chuan yogurt to bring consumers a new experience of drinking yogurt: the thick pure incense remain in the mouth, to stay healthy in body. The use of this concept has created a standard ambition for the smoky mainland dairy market. The taste is good: there