对企业文化建设的冷思考（A cold reflection on the construction of enterprise culture）.docVIP

对企业文化建设的冷思考（A cold reflection on the construction of enterprise culture） People with the position in the enterprise is increasing, how to manage employees has become a major issue of enterprises, strengthen the construction of enterprise culture is the enterprise is an important way to the people as the center, but the domestic practice of the construction of enterprise culture, it is not difficult to find that most of the enterprise culture construction is not satisfactory, this paper reveals all sorts of wrong tendency in the construction of enterprise culture, that has a certain reference to the domestic enterprise culture construction. Changes in business environment and organizational structure makes the enterprise culture in the enterprise in an increasingly prominent position, its role is: corporate culture is the soul of an enterprise, is an important ideological guarantee of enterprise system and enterprise development strategy, enterprise system innovation and management strategy of a new concept, internal constraints and enterprise internal sources the behavior of enterprise vitality. Therefore, the enthusiasm of the domestic business circles about the construction of enterprise culture has been greatly improved. It has become the consensus of many enterprises to promote the development of enterprises with advanced cultural management concepts. However, the result of the construction of corporate culture is how much joy, how many worries, a comprehensive survey of the practice of domestic corporate culture construction, we can easily find that it generally presents the following diseases. The enterprise culture has become the pronoun of empty slogan, and the enterprise value concept has been falsely changed At present, many enterprises in order to highlight the enterprise attaches great importance to the culture, in front of the company, the boss and the office of media public big banners, spared no expense to the hype as realistic and innovative, pioneer