对中小企业获得持续竞争优势的思考（Thoughts on sustaining competitive advantage for small and medium sized enterprises）.docVIP

对中小企业获得持续竞争优势的思考（Thoughts on sustaining competitive advantage for small and medium sized enterprises） Abstract: in the era of knowledge economy and globalization, it is an important guarantee for small and medium-sized enterprises to obtain sustainable competitive advantage, and they are at the core of competition. The author thinks that the small and medium enterprises to obtain sustainable competitive advantage from the integration of enterprise resources, enterprise innovation, the establishment of learning organization, establishing the core competence and select competitive strategy, enhance the core competitiveness of small and medium-sized enterprises and has sustained competitive advantage as a whole, so as to win in the market competition. Key words: small and medium enterprises, sustainable, innovative, competitive advantage In recent years, SMEs have expanded their living space in the increasingly fierce market competition with their flexible management style. At the same time, SMEs are faced with many problems in the course of their development, and there are indeed many problems worth considering and discussing. I. general understanding of sustainable competitive advantage In the era of knowledge economy and globalization, every enterprise is always pursuing long-term development. The small and medium-sized enterprises in the process of growth are no exception, always want to be competitive in the market competition, and thus win the market. Then, how to win the market and gain profits in the market competition is the topic that every enterprise is thinking. Competition, in essence, is to go beyond competitors. Winners mean the advantage of having a lack of rivals and playing a key role in competitive results or business performance, namely, a competitive advantage. So, what is the competitive advantage? Refers to an enterprise beyond the performance on effective can provide certain valuable products or services to the consumer market competition in the