白酒发起速度战争（Liquor launched speed war）.docVIP

白酒发起速度战争（Liquor launched speed war） Opened in 2009 liquor sales annual report, you can see that many liquor enterprises annual sales growth of more than 30%, and even some enterprise growth rate is higher than 60%. No doubt, liquor companies are now facing a brutal reshuffle of the times: if you can not participate in the growth of competition, if the growth rate is not fast enough, will soon be eliminated. More sales of about 3 billion of liquor companies, proposed in 2015 to achieve 10 billion grand goal, which means that these enterprises must maintain more than 30% annual growth rate, in order to achieve this goal. What will this think about the industry? Is the overall development of liquor accelerated? Or is it a human hype? Or liquor into a new inflection point? Oriental wine has paid more attention to this. Accelerate the development of liquor inevitable choice Asked the question, the liquor business growth of 30% a year is fast or slow? For the Moutai, Wuliangye and other billions of enterprises, it can be said to be worth a happy. But for an annual turnover of 50 million yuan to 500 million yuan of enterprises, 30% may mean that the enterprise will soon face big trouble. To this end, we do a math problem, assuming a 2010 annual sales of 3 hundred million liquor companies and the annual growth rate of 30%, a growth rate of 10 times its large scale enterprises in 12% years, so after 5 years of development, the larger the size of enterprises is still 5 times of the enterprise. And if you want to catch up with the big business, it will take 16 years without any accidents. In other words, its easy for the big business to take 16 years to deal with this new competitor. But in fact small liquor companies and industry leaders is how 10 times? In the construction of channels, who can grasp the excellent dealer resources, rapid expansion, and realize the channel is king, who will take the lead. But dealers also need to grow, and grow in the face of many temptations.