餐饮业低成本经营策略（Low cost business strategy of catering industry）.docVIP

餐饮业低成本经营策略（Low cost business strategy of catering industry） Brand fish restaurant: low cost business strategy of catering industry Yunnan -- Yuxi Miao pickled fish brand integrated marketing Text / Dr. Zheng Xiangzhou Restaurant trends are characteristic restaurants, that is to say, to find a different location, the best way is to do first.. That is, you are the first restaurant in this area to do this, so its the best way to build a brand restaurant. The dishes feature is here you can eat people to eat less food, such as Boiled Egg, using a laser to make a hole on the egg, pulling away people do not eat egg yolk, then into the egg white, egg white egg will become full, if you inject beer into beer into the egg, milk a milk egg, injection Soybean Milk became Soybean Milk egg and so on. The smoked yolk can also be used in many other practical cuisines. There are three factors for a restaurant to be well chosen: location, features and publicity. Place the needless to say, the key lies in the characteristics of (unique selling point) and publicity. Publicity is about letting people know what youre looking for. Propaganda must have a selling point, there is a restaurant abroad, the business slump, and later the boss did not know where to find a broken machine, said that you can test whether you have blood ties with Gen Gi Khan. If yes, free meals. A publicity, a lot of people around the world are sitting in the plane to eat, not free to eat a meal, more and more people to know whether they are related to Gen Gi Khan, in this world, some people are bored to tears. There are many examples of publicity, the effect of publicity is only to achieve: increasing the number of customers, increasing the amount of customer spending each time, increasing customer turnover. That is to say, in order to increase profits quickly, it is only necessary to do two things to build a brand restaurant: 1, shaping a unique restaurant selling point; 2, increase the number of customers, increase