高端白酒买断品牌营销的过失与解决方案（Fault and solution of brand marketing of high-end liquor buyout）.docVIP

高端白酒买断品牌营销的过失与解决方案（Fault and solution of brand marketing of high-end liquor buyout） The marketing practice in the high-end liquor industry, the experience of success and failure or see a lot of high-end liquor buyout brand marketing, see the high-end liquor industry in the growth trajectory over the past few decades a lot of high-end liquor brands are bought in a marketing business development is slow and even in the performance of the landslide, the stagnation of the dilemma. Faced with this question, I often think of the marketing ideas that Philip and Kotler used to mention. The company has to consider two things: first, what does it mean that the company is committing a marketing error? Second, what is the best way to solve the problem? And I will also compare these two questions, reflect on the high-end liquor industry which is what factors or the main marketing deficiencies, hindered the success of the operation of the market. Below, the author according to the high-end liquor industry in many years of marketing practice, summed up the following ten high-end liquor buyout brand marketing often encountered errors, and put forward the corresponding solution. Hope to inspire and learn from readers. Fault: a marketing decision makers of high-end liquor brand buyout does not pay attention to brand strategy planning of the high-end liquor brand buyout from packaging, only luxury, exquisite and differentiated efforts, without mastering the key points of scientific orientation, a lot of high-end liquor brand buyout brand is not clear market positioning. Case study: Mr. Lis company is a wine distributor with strong brands such as Wuliangye, Moutai and other high-end liquor brands. In 2007, in a liquor enterprise group bought a high-end liquor brand. Boss Lee fully participate in the wine packaging, from every aspect of packaging design is a design company personally check requirements mainly from several novel and unique, luxury and highly differentiated aspects to int