全方位营销的理念—从营销短视（The concept of all directional Marketing -- from marketing myopia）.docVIP

全方位营销的理念—从营销短视（The concept of all directional Marketing -- from marketing myopia） What changes have taken place in the marketing concept? American marketing expert Lester Wunderman (Lester Wunderman), as the temperature Digmann Marketing Consultants (also known as the international Direct Selling Company, Wunderman Cato Juhnson) president, direct marketing management the father of its marketing expert, once pointed out, in the industrial revolution era, the manufacturer said: this is what I made, you are willing to buy it? In the information age, consumers are asking, this is what I need. Would you like to make it? Today is the era of customer first, has a wide and profound influence for the digital revolution represented by the Internet, has caused great changes in the business environment, including information technology, globalization, diversification of customer needs. The marketing is experiencing a drastic change, and the marketing concept and marketing paradigm change accordingly. The future of marketing must be in the direction of improving customer satisfaction. The essence of marketing is a new concept that focuses on understanding, serving and meeting customer needs. As Drucker stressed, a hospital, no matter how important a doctor is, must understand that it exists for the patient.. The earliest concept of marketing, in order to sell products for the purpose. Even when the customer is at, picked up the basket are the vegetables. After the rise of big factories, the traditional concept of production prevailed. People think that consumers like high-quality, multi-functional and some special products, and producers can meet the needs of society as long as they are committed to producing high-quality products. They do not realize that the market may not be as they wish. If there is a factory mousetrap can not sell, marketing managers often imagine, as long as the manufacture of a better mousetrap, you can pave the road ahead. However, the customers real nee