意大利超商艾斯兰加的广告密码（Italys super esselunga ad password）.docVIP

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意大利超商艾斯兰加的广告密码（Italys super esselunga ad password）.doc

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意大利超商艾斯兰加的广告密码（Italys super esselunga ad password）

意大利超商艾斯兰加的广告密码（Italys super esselunga ad password） Ace Langa (Esselunga) is a Italy retail enterprises in recent years because of the excellent advertising is known, did not want to Forbes in 2008 the worlds most prestigious enterprises list found its name, but the total ranked 113rd, ranked seventh in the selected enterprises in Italy. In the list of 600 companies, 35 Chinese, Haier rankings, ranked 13, FAW Lenovo ranked 41, 149, 185 in America, 187 of CCB, Dec 198. In contrast, esselunga was ahead of many China enterprises! It illustrates a truth: if a company can make good advertising, it has a good creative agent, if it can make long-term good advertising, it has a great advertising strategy. Esselunga is using its excellent advertising strategy, the construction of super business empire strategy fully exposed in front of the world. And Banyton has a ratio referred to the Italy brand, we can think of Italy clothing, including the best known advertising rebellious Banyton (Benetton, also translated as Benetton). In 1985 the Benetton began to change the advertising strategy, launched a series of benneton color of the United Kingdom as the theme of the advertising campaign, use color to explain all human beings and the whole nation the spirit of equality, and the sensitive issues such as racial discrimination, war, environment, etc. to challenge the visual aids, bold advertising concept. Banyton eventually led to a wide range of topics and widespread attention with subversive advertising, and thus led to widespread attention to Italian style advertising culture. Esselunga and Benetton is two Italy brand in the industry a huge difference, but there are many similarities in advertising. Their advertising has a stirring temperament, that is, a communication code based on human nature. Whether it is color doctrine or Declaration of styling, their advertisements are equally simple, bright and easy to handle. They are equally accurate, profound and vivid in displaying br