内部人直指tcl国际化四大痛（Insider directed at TCL internationalization four big pain）.docVIP

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内部人直指tcl国际化四大痛（Insider directed at TCL internationalization four big pain）.doc

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内部人直指tcl国际化四大痛（Insider directed at TCL internationalization four big pain）

内部人直指tcl国际化四大痛（Insider directed at TCL internationalization four big pain） Liu Buchen (former TCL color TV senior public relations officer) from the successful marketing. At the beginning of 2005, a famous domestic financial media to me to write, I want to restore the TCL internationalization of truth. I refused without hesitation. I think we should give TCL more opportunities to internationalize in front of the enterprise, and if it makes mistakes, we should have basic tolerance. Wait, actually, its a little more time for TCL to change the status quo. Although I have been dimly aware that time may not really change TCLs situation since 2005. However, two years later, the internationalization of TCL not only did not appear benign change, and even continue to deteriorate, the European market has basically quit, the U.S. market share of TV has also been a small decline. Most emerging market countries are contracting the front too. I think its time to say what I think and suggest. Its because I love this business and thats the responsibility of the public, and they have the right to know the real TCL. Although tell the truth takes courage and courage, even may therefore encounter criticism, but I love my teacher, I love truth more. And I believe that, with Li Dongshengs down-to-earth personality, he also needs to listen to good advice. My basic understanding of the current TCL can be summed up in three sentences: First, TCLs problem today is that there is a problem at the strategic level, not just the tactical level. Two and TCLs losses could last at least three years. If within three years of TCL to pay a profit answer, do not rule out the market for possible losses. That is to say, if you see TCL turn around and win, you can see that TCL revenue has also fallen sharply. And it does not rule out short-term profits that will make TCL possible in the next year. This in effect means that short-term profits made are more terrible than losses. Three, TCL todays embarrassme