战略务虚还是务实（Strategic retreat is pragmatic）.docVIP

战略务虚还是务实（Strategic retreat is pragmatic） Many people have a misunderstanding of strategy: the strategy is practical, is for others to see. It is because of this misunderstanding, mention strategy two words, I feel a waste of time, I feel that this is a top management of the deceptive thing. In fact, in the enterprise, especially in the field of marketing, the author firmly believes that there is no more pragmatic than the strategy of behavior. If an enterprise has no strategy, as lacking spirit of cooperation, can be effectively organized, not health development. Then, what are the practical aspects of strategy? At least in the following four aspects: First, without strategy, there will be no real advantage. What is the core factor for an enterprise or brand to survive on the market? You may not hesitate to answer: of course, the competitive advantage.. So where does the advantage come from? How do you maintain a unique, significant, and consistent competitive advantage? This problem can only be returned to the strategic level in order to find the correct answer. Because the primary meaning of strategy is to solve this problem. We have only one step by step strategic planning step analysis and research what resources, forming what ability, how to differentiate with competitors, and avoid making mistakes what, in order to find the real, practical, powerful competitive advantage. Looking at successful companies, one of their common characteristics is that they all have a good grasp of this link, so they are destined to be winners when they appear. For example, Mengniu just entered the dairy industry, it is very strategic. First of all, they are not in the product selection, and Erie, Guangming and other strong brands at that time head-on confrontation, just choose their two very weak Tetra Pak pillow products on the breakthrough. This not only gives them room to grow, but also gives them time to grow. Sure enough, they soon made Tetra Pak the largest and even the larg