战略营销21世纪企业的指导思想（Strategic marketing the guiding ideology of enterprises in twenty-first Century）.docVIP

战略营销21世纪企业的指导思想（Strategic marketing the guiding ideology of enterprises in twenty-first Century） The guiding ideology of enterprise management decides the management of enterprise, and the management idea corresponding to strategic marketing management is the concept of strategic marketing. Theory and practice have proved that the concept of strategic marketing is the inevitable choice of the guiding ideology of enterprise management in twenty-first Century. Logical extension of management thought evolution Throughout the twentieth Century, the enterprise management thought has gone through three typical stages - production concept, marketing concept and marketing concept. Among them, from production concept to selling idea is the quantitative change of the guiding ideology of enterprise management. From selling idea to marketing concept, it is the qualitative change and leap of the guiding ideology of enterprise management. Since 1970s, according to the defects of the marketing concept, people put forward many new management guiding ideology, such as social marketing concept, ecological marketing concept, the concept of green marketing, but have not been recognized by theorists and entrepreneurs, the fundamental reason is that they do not solve the essential defect of marketing concept: pure enterprise to maximize the benefits. The concept of strategic marketing inherits and carries forward the advantages of all previous management and guidance ideas. According to the requirements of modern social environment, it has established its own unique thinking logic framework adapted to the needs of the twenty-first Century. Its most prominent advantage is to change the starting point of the guiding ideology of enterprise management, that is, from the original pure enterprise benefits maximization into the overall interests of enterprises and society at the same time maximize.. This is the marketing concept as the representative of the traditional enterprise management gui