精准营销-------区域调味品企业走向全国的5大攻略（Precision marketing --- regional condiment enterprises to the nations 5 major Raiders）.docVIP

精准营销-------区域调味品企业走向全国的5大攻略（Precision marketing --- regional condiment enterprises to the nations 5 major Raiders） All the time, most regional condiment brands in China are restricted by the vast territory and the difference between North and South tastes, showing the status of divided by vassal state and weak in the strong. Soy sauce is only one of the Haitian, chicken so that nestle department overall dominant, other condiment brands based on regional markets fighting and competition. Although in recent years, some enterprises with strong comprehensive strength have gradually expanded to the national market through market-oriented operation, but there are few national brands in the true sense. How to stand out in the regional market, how to go out of the regional market and realize the rapid expansion of the national market, which is the biggest confusion faced by many regional condiment enterprises. Through years of observation and Research on the condiment market, combined with the theory of precision marketing, the author gives 5 major strategies for the rapid expansion of regional brands. Raiders 1: accurate customization of New Asia category market, product homogeneity Regional brand category status: at present, many domestic regional condiment brand is still in the stage of single category marketing, mainly reflected in low cost, low threshold, low profit, low added value. It can be said that the single category of operators is the most striking feature of the regional condiment business, which led to them may not form scale effect in a short period of time, also do not have the ability to build the core competitiveness of the brand, leading regional condiment brand competition is limited to the price, promotion, channels of a single category, the link of marketing competition. Solution: adopt innovative sub category strategy to enhance category segmentation. For example: research and development of childrens low sodium chicken essence, elderly calcium soy s