从春兰跨国经营看中国企业国际化进程（The internationalization process of Chinese enterprises from the multinational operation of Chunlan）.docVIP

从春兰跨国经营看中国企业国际化进程（The internationalization process of Chinese enterprises from the multinational operation of Chunlan） To formulate and implement the international development strategy, and to carry out transnational business activities in a purposeful and step-by-step way. First of all, Chunlan research direction of world home appliance industry, appliance tracking technology development trend, analysis of major competitors such as SIEMENS, Matsushita, ARISTON and other large multinational companies, survey of global market demand for home appliances. On this basis, Chunlan has developed a global brand strategy target. Third, the Chunlan products are exported to developed countries as a breakthrough, and then spread to other countries, and finally output technology in overseas factories, and gradually occupied the global market strategy, establish an international brand image. It can be said that Chunlans international thinking has created an international chunlan. 2. mastering the core technology is the guarantee of Chunlans success. Chunlan believes that there is no core technology enterprises, there is no soul of the enterprise, no soul of the enterprise is difficult to long.. Mastering the core technology, and then entering the market in words, is the inherent style of chunlan. Mastered the core technology, Chunlan greatly enhanced the competitiveness in the international market. In the field of air conditioning, Chunlan studies the core technologies such as sound quality and structural finite element analysis. Three, the highest platform for international home appliance industry; in the refrigerator field, Chunlans door sent cold refrigerator has won 59 patents in 42 countries. On the list of Chunlan core technologies, hundreds of world-class technology can be listed. In the introduction of technology and independent innovation, Chunlan has some unique practices: not only complete introduction, introduction of key equipment, homemade matching; introduction to