企业如何面对专家型消费（How do enterprises face expert consumption）.docVIP

企业如何面对专家型消费（How do enterprises face expert consumption） The most exciting thing in the advertising industry for 97 years is the VCD advertising war. First love and BBK invited stars, for Kung Fu and Kung Fu, the brand war, then the brand competing to launch the three disc even put, and then put forward by Nintaus six level correction concept, many brands to VCD quality demands, error correction contest. Advertising is an act of persuading consumers. Behind the VCD advertising war phenomenon, there is a deep-seated change in consumer attitudes. VCD industry from brand image war to error correction contest, advertising evolution shows: consumers need clear and accurate interest commitments. Times are changing, consumers are changing, and consumers with increasing knowledge of products are increasingly recognizing products and products that are professionally standard. This is because Chinas consumption is entering the era of expert consumption. The so-called expert consumption refers to the tendency of consumers to spend in the whole process of consumption. If you want to buy the error correcting ability of the VCD, many people tell you to choose six experts to buy Nintaus VCD correction; bactericidal soap, you can buy to buy Shufujia germicidal experts; fresh refrigerator, you have to choose to buy MeiLing preservation experts; anti dandruff shampoo. There is no doubt that you should buy anti dandruff expert Head and Shoulders. Expert tendency of consumer consumption, resulting in advertising commitments, businesses marketing practices appear expert demands tendencies and professional operation trend. All this indicates that Chinas consumption has entered the era of consumption expert. The background of the era of expert consumption The era of expert consumption is the inevitable outcome of the reform of Chinas economic system. In the era of the planned economy, the material has been in short supply, supply distribution system circulation by source in wartime, we cal