关系营销逞强县级市场（To the market relationship marketing）.docVIP

关系营销逞强县级市场（To the market relationship marketing） The weaving of the network also takes time to validate, so the most important thing to do in relationship marketing is persistence! Then, how can we make good use of relationship marketing in the county and township markets to achieve top grade brand? This paper from the perspective of actual combat, share with us by luxury brand models and characteristics of relationship marketing operation of liquor market, hoping to give you some help and inspiration to the marketing staff, to further improve the relationship marketing mode and method. Look for a needle in the ocean, identify the target consumer group More and more high-end brands in the liquor industry, but the real consumption of these products can often crowd is very limited, if we face all consumer groups to do the work, one is investment in human and material resources will be relatively large; the two is not effective to segment the target consumer group identity. Therefore, through a small number of target consumer groups of recurrent consumption to drive the mass market is to do high-end brand breakthrough! 1. government contacts. Each local government has its own internal address book, which records the names, duties, and telephone calls (or even home calls) of each department. Generally speaking, this kind of address book, the government department is updated once or twice a year, you have to find the latest version, in order to accurately find the target. 2. association or chamber of commerce. The citys inhabitants come from all directions, and sometimes people from the same place like to organize their own associations for the sake of survival. Business in different industries or regions, also has its own chamber of Commerce (such as the Wenzhou chamber of Commerce), to find the president and meet him, you can naturally get the list. 3. through the introduction of acquaintances and friends. Running outside every day, with the increasing number of people