刘立丰不确定时期的顾客洞察与营销效率（Liu Lifeng customer insight and marketing efficiency in uncertain times）.docVIP

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刘立丰不确定时期的顾客洞察与营销效率（Liu Lifeng customer insight and marketing efficiency in uncertain times）.doc

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刘立丰不确定时期的顾客洞察与营销效率（Liu Lifeng customer insight and marketing efficiency in uncertain times）

刘立丰不确定时期的顾客洞察与营销效率（Liu Lifeng customer insight and marketing efficiency in uncertain times） In November 21, 2009, sponsored by the new marketing magazine, Kotler Consulting Group 2009 session of the sixth annual meeting, Chinese marketing leader Kotler (China) strategic marketing conference and the fifth session Kotler ? benchmark 20 China Marketing Award, deep blue gold China enterprise marketing informatization awards ceremony held in Beijing. Sina Finance live broadcast of this event. As the market research group Ipsos China CEO Liu Lifeng. Liu Lifeng: just now, Feng always read the speech of always do beer. There is a very special feeling, but I think it is a pleasing feeling. It is a very successful feeling to see the beauty making beer marketing. Just Yan total in her speech mentioned some of the data, that is we specifically for Tsingtao Brewery (34.65, -0.28, -0.80%) do today, because I have a problem, but there is always a Qin unscripted speech, very successful. Today Id like to talk about some of the findings of our company about Chinese brands. Ill share them with you. In 08 years we have made an assessment on the Olympic marketing effect, we found that this is because of a multi client, which is not for a customer, we found by Tsingtao Brewery, is to see something behind me today, just about the strict total things behind, so a series of activities, this is not for strict general endorsement, is in fact the entire brand Tsingtao Brewery and his brand equity, Chinese consumers and consumers around the world have very big promotion. Second, 08 years, we have done a survey, we investigate all Chinese brands in foreign countries, we are very well-known, Tsingtao Brewery is Chinas brand, one of the highest reputation in foreign countries. What Im going to talk about today is the customer insight and marketing efficiency of an uncertain period. I like the term uncertainty because we have just experienced a lot of economic crisis. Some colleagues are saying tha