创新制定区域市场战略（Innovate and formulate regional market strategy）.docVIP

创新制定区域市场战略（Innovate and formulate regional market strategy） For how to manage regional markets, we are talking about more, the implementation of regional manager responsibility system or regional manager responsibility system, the implementation of direct marketing or agency?. Very few people talk about how to locate the region, how to design the regional strategy, and what methods to use to combat their opponents. Finally call hit, the taxi did not hit down, should not play, but playing a mess, resulting in great waste of resources. Regional markets need strategy more In fact, the most important strategy for Chinas enterprises and regional markets is strategy. Many companies because there is no strategy, eyebrows beard, finally picked up what he wanted; because there is no strategic expansion, regardless of profit in the last visit, behind the beautiful performance hidden huge losses. In that case, many sales staff will object. The reason is that the regional market changes rapidly, the market factors vary widely, the plan can not keep up with changes, what can your strategy solve? In fact, the strategy is not to solve the market planning problem, not to solve the problem of changing the occasion. Strategy is to solve the problem of how the region continues to make money. To make the regional market continue to make money, we must grasp the relationship between cost and efficiency. The cost level influences the profit of the enterprise; the efficiency of the enterprise influences the size of the enterprise. Solve these two relations, the market will be healthy development. Therefore, to study the regional market, we must measure the marginal benefit in detail, and find a balance point from the point of view of demand, competition and resource. But it doesnt depend on strategy, and its difficult to imagine without imagination. Factors affecting regional market strategy First, clarify a point: no matter what the region needs strategy, enterprises should not appear fr