企业的实地调查（Corporate field research）.docVIP

企业的实地调查（Corporate field research） Study on the use and attitude (study consumer UA) market research in the most common research methods, can use about the consumer and buying habits, and attitude to the product and brand information, competition can also provide various brands on the market information. market research Study on the use and attitude, can solve the following problems: marketing management, for the existing or new products to find market opportunities, effective market segmentation, target market selection and product positioning, marketing mix strategy. Evaluate the marketing activities of the enterprise. Study on the use and attitude of the main measure of the following indicators: brand status: visibility, attempt, brand loyalty, conversion,...... usage: the use of the product, user, time, place, method, frequency,...... buy case: buy products, buyers purchase occasions, frequency, number...... for each, brand attitude: Overall, functional attributes, emotional attributes, media contact: television, newspapers, radio, Internet, outdoor...... Lifestyle: social values, attitudes toward life, attitudes toward family, career, attitudes towards shopping...... Background information: age, income, occupation, education, religion Looking for product market opportunities: On the basis of the above information, further analysis of issues and needs can be made to identify potential market opportunities. For example, by analyzing the degree of satisfaction of consumers about the importance and problems of everyday problems, the following questions can be drawn: importance of problem solving, satisfaction assessment, and satisfaction assessment. Through the importance degree satisfaction evaluation chart, the customers unmet needs for the current product can be determined, providing directions for the formation of the concept or selling point of the new product. Market segmentation: market segmentation is based on the attribute of all consumers, the market segme