医院营销（Hospital marketing）.docVIP

医院营销（Hospital marketing） Introduction： Many hospital investment managers on the concept of hospital marketing is not clear, the general hospital is set up planning department, rather than marketing center. What does the planning department do? Advertising planning. This means that the hospital marketing is concerned, the existence of flawed system. Planning department positioning means that only in a very narrow range of thinking about hospital marketing, and hospital marketing needs to be completed in a full range of resources to complete the system work. So there is a phenomenon that only outpatient planning staff, patients stayed all day want to use unscrupulous divisive tactics, are the so-called intangible ideas into a fate circles moves out on the planning, moves out. I am engaged in hospital marketing for 6 years, repeatedly thinking about the problem, finally draws the conclusion: the hospital management and hospital planning should understand that marketing is a system work, the improvement of the system began in the maturity of the thought, planning is the most valuable independent and unique creative thinking, rather than a simple idea or creative. In other words, to have a smattering of knowledge, marketing theory on consumer cognition of marketing management, indistinct blur, rely on their own smart ideas, think of creativity, so all the hospital marketing planning, is irresponsible, so planners is the most incompetent. A lot of people ask me, hospital marketing has no mature theory system, what do we rely on to guide marketing planning? I say, how can there be no mature theory system? Marketing already has a mature theoretical system, hospital marketing is just marketing for the patients market, replaced by consumers. But, in hospital marketing, should change the concept of marketing from the mind, but also to dig deeper marketing truth - patients are not God, is to seek medical treatment of consumers. Remember, letting patients seek medical advice is